Jetstar, State government promote Ballina
Ballina is being publicised in three States as part of a $1.5m marketing campaign by air carrier Jetstar and the NSW Government.
NSW Minister for Tourism Matt Brown said the $1.5m marketing partnership was ‘an advertising and promotional blitz’ to profile the NSW North Coast and Sydney.
“The campaign includes television and print advertising in Melbourne, south-east Queensland and Adelaide. It is offering affordably-priced holiday packages to The Tweed, Ballina, Byron Bay, Port Stephens, the Hunter Valley and Sydney,” Mr Brown said.
“This is the first large-scale co-operative campaign between Tourism NSW and Jetstar to promote holiday travel to the NSW North Coast and Sydney.”
The campaign features four NSW North Coast television commercials (one ad each) for The Tweed, Ballina/Byron, Port Stephens and the Hunter Valley.
The television commercials will be aired in key spots including during AFL matches, Seven News, Dancing with the Stars and Desperate Housewives.
Flights, accommodation and car hire deals can be booked on one website - http://www.jetstar.com/au/index.html
Jetstar flights direct from Melbourne to Ballina/Byron have special web fares available at Jetstar.com from $99 one-way.
Jetstar chief executive officer Alan Joyce said the Ballina/Byron Bay region was among the most popular of Jetstar’s Australian leisure destinations in its existing network.
“Our Ballina/Byron services into the region’s growing air gateway in Ballina include at least daily flights from Sydney and a unique direct interstate jet service from Melbourne now flying three times weekly,” he said.
“Jetstar’s active presence in flying direct into the Ballina/Byron region has helped make air access and affordability greater than ever before and provides effective leverage to make the new marketing campaign a success for the local tourism sector.”
