Ballina Info Traffic Statistics (January – October)

Over the past six or seven years Ballina Info has established itself as the premier source of online information about Ballina and its surrounding areas.  To date we have always looked upon Ballina Info as being somewhat of a community service and hence probably haven’t given it the time it justifiably deserves.  This is all about to change! 

Over the past month we have regularly discussed what to do with Ballina info and have come to the conclusion that we need to turn it into a viable business model which will allow us to reinvest our time and resources into making it a much more feature and content rich experience.

To give you a bit of an idea of how the site is performing I thought I would throw together some quick numbers on traffic to date this year.  All the statistical information comes from Google analytics, which is a must have tool for any website owner.


Overall statistics between January 2008 and October 7, 2008
Visitors: 114,376
Page views: 411,178
Pages/Visit: 3.59

Busiest Day:
1,338 on April 8, 2008 (fatal shark attack in Ballina)

Most popular content:
Accommodation (117,607 page views)
Cinema (97,601 page views)
Business Directory (93,607 page views)
Blog (37,407 page views)
Real Estate (11,691 page views)

Blog statistics
1389 posts, 233 comments
Most discussed article: St Helena Speed Camera

Accommodation Verified Online Bookings
$44,441.60 of confirmed bookings for local providers

As you can see the site is performing very nicely, even though somewhat neglected. In the coming weeks we will be putting together a post and a survey to determine what areas of Ballina Info you would like us to work on, in the meantime feel free to leave your comments below.

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